Il Vino in Festa

On 25 and 26 July 2026, the historic centre of Pergola, in the Marche region, will host the 54th edition of Il Vino in Festa (A Celebration of Wine), the long-standing event dedicated to Pergola Rosso DOC and the region’s finest food and wine. For two evenings, the village will open the doors to its wine cellars, squares and most picturesque alleyways, transforming itself into a tasting trail where wine, food, music and culture come together.

From 5.00 pm, visitors will be able to stroll amongst the numerous wine cellars set up in the historic centre, tasting the famous Pergola Rosso DOC – the undisputed star of the event – accompanied by sumptuous traditional Marche menus prepared with typical local produce. Every corner of the village will offer a different experience, combining authentic flavours with the warm welcome that has characterised this event for over half a century.

The programme will be enriched by live concerts, musical performances, entertainment, exhibitions, and artistic and cultural initiatives, which will bring the streets of Pergola to life, creating a festive and convivial atmosphere until late in the evening. The event also offers an ideal opportunity to discover the charm of this village in the Marche region, famous for its ‘Bronzi Dorati’, its historical heritage and the rolling hills surrounding the town.

Il Vino in Festa is one of the Marche region’s most important summer events for lovers of wine and fine food, showcasing local wine production and regional traditions through a programme of tastings, culture and conviviality. A perfect weekend to experience Pergola, discover its extraordinary heritage and raise a glass to one of the region’s most iconic wines.