{"id":375294,"date":"2026-03-05T10:18:39","date_gmt":"2026-03-05T09:18:39","guid":{"rendered":"https:\/\/www.e-borghi.com\/?p=375294"},"modified":"2026-03-05T10:27:15","modified_gmt":"2026-03-05T09:27:15","slug":"today-at-midnight-south-tyrols-first-alcohol-free-testival-in-scena","status":"publish","type":"post","link":"https:\/\/www.e-borghi.com\/en\/news\/today-at-midnight-south-tyrols-first-alcohol-free-testival-in-scena\/","title":{"rendered":"Today at midnight: South Tyrol’s first alcohol-free Testival in Scena"},"content":{"rendered":"

\u00a9<\/strong> Associazione Turistica Scena – Ren\u00e9 Gamper<\/span><\/em><\/p>\n

On 28 March 2026, Scena<\/strong> will inaugurate the new season with an innovative event of great symbolic value: Oggi 0,0hne \u2013 South Tyrol’s first alcohol-free Testival<\/strong><\/a>.<\/p>\n

From 11 a.m. to 8 p.m., the Unterwirt Cultural Centre will become the beating heart of a day dedicated to conscious taste, discovering new beverage trends and a different \u2013 but no less engaging \u2013 way of enjoying aperitifs and conviviality.<\/p>\n

Scena is sending a clear message: innovate while respecting quality, creating inclusive, modern opportunities for people to get together that are in tune with new lifestyles.<\/p>\n

A festival dedicated to non-alcoholic flavours<\/h3>\n

Today, 0.0hne is not just an event, but a true sensory experience. The public will be able to explore a surprising universe of non-alcoholic beverages: from elegant sparkling teas to creative aperitifs, as well as new-generation dealcoholised wines and beers.<\/p>\n

This is a rapidly growing sector that combines research, innovation and a focus on wellbeing. The tastings will allow visitors to discover complex aromas, refined balances and new interpretations of contemporary drinking, demonstrating that quality does not depend on alcohol content.<\/p>\n

\"\"
\n\u00a9 <\/strong><\/span>Associazione Turistica Scena – Nadin Carli<\/span><\/em><\/p>\n

Music, street food and festival atmosphere<\/h3>\n

The typical atmosphere of major festivals will make the day even more exciting: live music, street food and entertainment will transform the Unterwirt Cultural Centre into a lively and dynamic meeting place.<\/p>\n

The side programme includes a play and gaming area, an evocative silent disco and DJ sets by Phil:On and duverthemover, who will take the audience on a musical journey through contemporary rhythms and electronic vibrations.<\/p>\n

The food corner will complete the experience with gastronomic offerings designed to enhance the pairing with non-alcoholic beverages, creating a harmonious dialogue between flavours and creativity.<\/p>\n

The leading exhibitors<\/h3>\n

Among the brands present are leading names in the beverage industry: Alpl, Freedl, Roner, Vinuci, Sparkling Rocco, No.Ah Drinks, Cantina Kurtatsch, House of Natural Taste, ZeMei Drinks, Birra Forst and many others.<\/p>\n

This selection brings together local businesses and innovative producers, ready to talk about their creations and engage directly with the public. The Testival thus also becomes a space for dialogue between producers, industry professionals and curious visitors.<\/p>\n

A new way to kick off the season<\/h3>\n

Today, 0,0hne marks a change of perspective in the South Tyrolean events scene. It is not just a festival dedicated to non-alcoholic beverages, but an event that interprets the new sensibilities of the public, promoting awareness, inclusion and quality.<\/p>\n

With this initiative, Scena confirms its vocation for innovation, transforming the opening of the season into a moment of sharing, pleasure and discovery. An invitation to experience taste in a new way, without sacrificing the festive atmosphere that has always accompanied the most eagerly awaited events.<\/p>\n

\"\"
\n\u00a9 <\/strong><\/span>Hoj Club<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

On 28 March 2026, Scena will host South Tyrol’s first alcohol-free Testival: tastings, DJ sets, street food and non-alcoholic drinks at Casa Unterwirt.<\/p>\n","protected":false},"author":1,"featured_media":374977,"comment_status":"open","ping_status":"closed","sticky":false,"template":"single-post-blog-pro.php","format":"standard","meta":{"footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[1552],"tags":[],"village-conntection":[],"class_list":["post-375294","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/www.e-borghi.com\/en\/wp-json\/wp\/v2\/posts\/375294","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.e-borghi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.e-borghi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.e-borghi.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.e-borghi.com\/en\/wp-json\/wp\/v2\/comments?post=375294"}],"version-history":[{"count":0,"href":"https:\/\/www.e-borghi.com\/en\/wp-json\/wp\/v2\/posts\/375294\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.e-borghi.com\/en\/wp-json\/wp\/v2\/media\/374977"}],"wp:attachment":[{"href":"https:\/\/www.e-borghi.com\/en\/wp-json\/wp\/v2\/media?parent=375294"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.e-borghi.com\/en\/wp-json\/wp\/v2\/categories?post=375294"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.e-borghi.com\/en\/wp-json\/wp\/v2\/tags?post=375294"},{"taxonomy":"village-conntection","embeddable":true,"href":"https:\/\/www.e-borghi.com\/en\/wp-json\/wp\/v2\/village-conntection?post=375294"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}